Exclusive Apparel Articles and News Collection

Monday, 01 February 2010

  • Disney launches Alice In Wonderland collection


    Disney announced a stunning collection of apparel and accessories inspired by its upcoming feature Alice In Wonderland, Tim Burton’s highly anticipated film, featuring favorite characters from the classic Lewis Carroll tales, releasing on the big screen on March 5, 2010 (U.S. theaters). Disney Consumer Products (DCP) collaborated with renowned jewelry designer, Tom Binns, leading fashion designer Sue Wong and Swarovski, the world’s largest producer of cut crystals, to create an interpretive line that brings the allure and mystery of the film and characters to life.

    As part of the Alice fashion experience, DCP and Bloomingdale’s have joined forces to create one-of-a-kind window displays at Bloomingdale's flagship 59th Street store in New York City. The windows will feature props from the film and highlight a selection of items from the designer line including Sue Wong for Walt Disney Signature dresses and Tom Binns for Walt Disney Signature jewelry. The windows at 59th street will be complemented by a special exhibit in the contemporary sportswear department on the second floor, which will feature select costumes and props detailed with information from the film.

    In addition, seven Bloomingdale’s stores across the U.S. including the NY flagship store will enhance their Alice In Wonderland merchandise displays with special signage and video screens that will play behind-the-scenes footage and select bonus material. The stores include Beverly Center, CA, Century City, CA, San Francisco, CA, South Coast Plaza, CA, Aventura, FL and Short Hills, NJ. The Bloomingdale’s Alice In Wonderland-inspired windows and in-store displays are planned to set in early March.






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Thursday, 28 January 2010

  • Wear red to celebrate Day of Love (Valentine’s Day)


    Valentine’s Day is a time to show your beloved how much they mean to you and why they are so important, but the pressure to pick the right gift can be overwhelming. The Bride Show Abu Dhabi is perfectly timed to bring a wealth of romantic gift ideas for the UAE capital’s couples.

    Running from 10th to 13th February at the Abu Dhabi National Exhibition Centre, The Bride Show Abu Dhabi will bring more than 200 exhibitors showcasing sparkling jewellery, haute couture evening gowns and abayas, handbags, beauty products, confectionary and home accessories.

    The event is a one stop shop for brides-to-be planning their big day, but this year will also be the ideal place to purchase Valentine’s Day presents which are not always available in the UAE. And anyone who visits the show on the final day, Saturday 13 February, wearing something red to celebrate the day of love will be permitted free entry.

    Exclusively launching at The Bride Show Abu Dhabi is the exquisite lingerie line Claire D, designed by well known Lebanese television personality Claire Damaa. The high-end lingerie, never seen in the UAE before, combines silk chiffon, silk satin and lace with Tahitian fresh water pearls to produce one-of-a-kind pieces.

    For those who prefer a more traditional gift, but still wish to show how much they care, Forrey & Galland, producers of haute couture chocolates should be their first visit at The Bride Show. Taking part in the Abu Dhabi event for the first time, following three successful years at the Dubai exhibition, Forrey & Galland will delight fiancés and wives.

    “A box of our white chocolate rose truffles is the ideal Valentine’s Day gift and one of our best sellers,” said Isabelle Jaouen, owner of Forrey & Galland, which established its boutique outlet in Dubai Mall in 2008. “A fusion of white chocolate, almonds and rose petals, it combines chocolate and flowers into a mouth watering indulgence”.

    An ideal gift for the girl who has everything is a facial or beauty treatment from Kaya Skin Clinic. Beauty professionals from the well-respected dermatology skin specialists will be available to offer advice and consultancy with facials offered for all skin types.

    A host of one-of-a-kind prizes will also be up for grabs. Four top quality diamonds will be given away each day of the exhibition, as well as a designer handbag, a honeymoon to Seoul for three nights, courtesy of Visit Korea, four bridal gift cards worth 1,500dhs from Silkor Laser Medical Centre and a year’s membership to the Abu Dhabi Ladies Club worth 4,500dhs.

    Furthermore, renowned French design house Arushi will celebrate Valentine’s Day by giving away a custom-made off white and pink tulle dress, the finale feature of their fashion show on Thursday 11 February at 8pm, worth AED20,000. Everyone who watches their new collection modelled on the catwalk will be eligible to enter and the dress will be ready for collection in time for Valentine’s Day.

    Doors open at 2:30pm on Wednesday 10 February and the event is open until 10:30pm every night until Saturday 13 February. Thursday 11 February is reserved for ladies only and children under 12 are not permitted. Entry fee is 10dhs.


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Wednesday, 27 January 2010

  • APLF - MM&T boast a competitive edge in the Asia market


    The upcoming APLF Materials Manufacturing & Technology (APLF - MM&T) takes place March 29 – 31 2010, at the Hong Kong Convention & Exhibition Centre (HKCEC), Wanchai, Hong Kong.

    Opportunities always abound in times of economic crisis. Today businesses worldwide are turning their attention to the thriving Asian market – and to China in particular.

    To assist that process and to offer a professional business platform for those in the field of raw materials -- leather and other fabrics, components and machinery, together with related new technology aids -- the APLF-organised Materials Manufacturing & Technology (APLF - MM&T) in Hong Kong is a 'must attend' event.

    Thanks to the combined strengths of Hong Kong’s strategic positioning and APLF’s longstanding experience in the industry, APLF - MM&T boasts a competitive edge in the Asia market, although its scope is international and attracts attendees from over 100 countries every year. It is no doubt a convenient and comprehensive one-stop sourcing solution for buyers.

    Still over two months until the opening of its 26th edition, APLF - MM&T's 2010 participating numbers are on track to surpass those of 2009 (which amounted to 17,000 buyers and over 1000 exhibitors). “The fair is already booked to full capacity and there’s a waiting list for booth space. We are currently exploring ways in which to accommodate more exhibitors,” said Perrine Ardouin, senior event manager at APLF.

    APLF - MM&T sets out to present the very changes its customers seek: such as opening its doors to include a greater proportion of non-leather materials, eco-friendly options, new machinery and related software solutions, aimed to assist in achieving the common goal of greater supply chain efficiency.

    Asked to choose one feature that typifies APLF - MM&T's greatest area of change, Ms. Ardouin sums it up in one word: fashion.“It’s the common growth denominator across almost all product sectors,” she noted.

    “Look around you and you’ll see that fashion is everywhere. New materials applications, leather finishes and manufacturing process…they are all interwoven with fashion”.

    For years the organisers have been working with the renowned French Committee of Colour based in Paris to develop seasonal APLF Colour and Materials Trends. Each year, the APLF - MM&T Trends Lounge introduces APLF’s 4 key colour directions and presents them in harmony with a selection of leathers and fabrics from APLF - MM&T exhibitors. The upcoming fair will unveil trends for next spring and summer.

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Monday, 25 January 2010

  • Super Stretch line - timeless look & feel of premium denim


    Fidelity Denim, an internationally recognized leader in denim design, announced the early delivery of its new Super Stretch line of denim jeans produced with Fidelity’s proprietary Italian made Super Stretch fabrications.

    Balking a conservative, single style approach for April delivery, Fidelity is breaking away from industry standards by boldly offering a February delivery of Super Stretch in three new washes across four bodies for the premium/luxury denim market. In keeping with the company’s commitment to motivate consumers to buy luxury denim in 2010, Fidelity’s competitive Price-point compliments the game changing fit and comfort of Super Stretch giving hesitant consumers good reason to buy new denim.

    With all the buzz surrounding stretch jeggings and skinny jeans, competitors have shown how reserved the market is by only offering one or two styles. “I can’t say I blame them because jeggings and skinnies are really niche, but jeggings have also shown how much consumers are craving novel new stretch fabrics,” states Fidelity Denim designer and founder Jason Trotzuk. “The trick really is to offer a game changer with traditional denim bodies in order to lure the majority of consumers back to the stores. I believe that we have done exactly that with a heavy-weight stretch denim that doesn’t just improve comfort and fit but does it in leaps and bounds. Our Super Stretch is called super for a very good reason. Once the buzz gets out, I assure you that stores and denim lovers won’t be able to get enough of it. 2010 will be the year of Super Stretch.”

    Unlike the light knit fabrics used in jeggings, Super Stretch, offered in two denim blends (cotton/lycra and cotton/rayon/poly), has a true 12 ounce weight with the timeless appeal of heavy denim that also shares the comfort and flex attributes more typical of performance fabrics.


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Thursday, 21 January 2010

  • Kim Kardashian to endorse sassy & sexy VATA Brasil line


    Muscle Flex Inc. announced that Kim Kardashian has partnered with Muscle Flex to endorse its sassy and sexy Muscle Flex VATA Brasil Sports and Active Wear Collection. Kim Kardashian is synonymous with style, beauty and fashion and is the perfect individual to showcase the Muscle Flex VATA Brasil Active Wear Collection.

    As one of the most watched and written about women today, Kim Kardashian is very selective in the products that she chooses to endorse and ensures that their quality and styling are commensurate with her international persona. Muscle Flex Inc. is excited to work with Kim Kardashian in propelling the Muscle Flex VATA Brasil Sports and Active Wear Collection and to continue to expand its quality, styling and brand awareness.

    Muscle Flex was introduced to Kim Kardashian through its public relations and marketing partner TLK Fusion. Muscle Flex CEO Danny Alex provided Kim Kardashian and Kris Jenner with a selection of pieces from the collection to assess their styling feel and quality.

    Kim Kardashian replied, "I have been in search for the perfect fitness gear, and Muscle Flex VATA workout wear is stylish and comfortable, perfect for my lifestyle!"

    Kim Kardashian continued, "I look forward to working with Danny Alex and Muscle Flex in branding and showcasing the Muscle Flex VATA Brasil Sports and Active Wear Collection. The collection has an amazing feel, incredible fit and that sassy Brazilian flare."


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Wednesday, 20 January 2010

  • CK Jeans S/S campaign features Eva Mendes & Jamie Dornan


    Calvin Klein, Inc., a wholly owned subsidiary of Phillips-Van Heusen Corporation, unveiled the company’s Spring 2010 global advertising campaigns for Calvin Klein Jeans, Calvin Klein Collection, ck Calvin Klein and Calvin Klein, which will each be seen in a mix of media around the world later this spring.

    Shot by photographer Steven Klein in New York City, this season’s Calvin Klein Jeans campaign features Eva Mendes and Jamie Dornan together again. The latest Calvin Klein Jeans campaign will be featured in global print and outdoor advertising, and will introduce the much-anticipated new Calvin Klein Jeans Body Whitewashed for men and women. Whitewashed extends the Body concept that was introduced last season, featuring a more contoured, shape enhancing fit which is now offered in clean, translucent washes and enriched surface treatments in pure and coated shades of white.

    The Spring 2010 global print advertising campaign for the men’s Calvin Klein Collection was shot by renowned photographer Steven Klein in New York City and the imagery for the women’s Calvin Klein Collection was shot by photographer David Sims in Big Sur, California. The Calvin Klein Collection campaigns feature two very important new models – David Agbodji and Jac (Monika Jagaciak) – both of whom opened each of the brands’ respective Spring 2010 runway shows. Both advertising campaigns showcase men’s and women’s apparel, accessories, footwear, and eyewear.

    The ck Calvin Klein Spring 2010 campaign was shot by photographer Craig McDean at the Sepulveda Dam in Los Angeles, California and features models Liu Wen, Constance, Mirte, Mark Cox, and Will Eustace. The imagery will be featured in global print and outdoor advertising spanning key markets in Europe, Japan, and Asia.

    Exclusive to North America, the Spring 2010 Calvin Klein campaign was shot by fashion photographer Nathaniel Goldberg in La Jolla, California and features Mr. Dornan in the imagery for this brand, alongside models Edita and Vladimir. The Calvin Klein campaign will be featured in key men’s and women’s publications across North America, and will be complemented by outdoor advertising in New York and Los Angeles, as well as a stronger presence online.

    All of the campaigns were produced under the creative direction of CRK, Calvin Klein, Inc.’s in-house advertising agency, working with consulting creative director Fabien Baron, of Baron + Baron.


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  • Sexy Britney Spears to remain rock for Candie’s & Kohl's


    Iconix Brand Group, Inc. announced it has renewed its exclusive partnership with international icon, Britney Spears for its Candie's brand, which is available only at Kohl's Department Stores and Kohls.com. Spears will appear in the Candie's only at Kohl's marketing campaigns throughout 2010.

    Commenting on the partnership, Britney Spears stated, "I had a great experience working with Candie's and Kohl's last year and I am thrilled to be asked to sign on again for a second year. We're planning some very cool photo shoots and I can't wait for my fans to see them."

    Dari Marder, chief marketing officer, Iconix stated, "We had such a successful year with Britney in 2009 that we wanted to keep the momentum going and offer our Candie's customers new, exciting campaigns with Britney in 2010. Britney has been a great partner, truly embracing the brand, and we know her fans worldwide will love what we have coming next."

    Julie Gardner, Kohl's executive vice president and chief marketing officer, stated, "We are excited to have Britney Spears represent the Candie's brand for another year and are confident this year's campaign will be another success. Our customers embraced Britney as the face of Candie's and know they can count on the brand to deliver quality and style at a great value."

    Details on the spring 2010 Candie's only at Kohl's marketing campaign will released next month.

    During her 10 year career, Britney Spears has had 5 albums debut at the #1 spot on the Billboard Top 200 Albums chart, as well as 23 Top 40 hits on the Billboard Pop Singles chart. Worldwide, Britney Spears is one of the top-selling artists of the last decade, constantly topping charts with her albums...Baby One More Time (1999); Oops!... I Did It Again (2000); Britney (2001); In The Zone (2003); Blackout (2007) and Circus (2008). Worldwide she has sold over 63 million albums. Spears recently became the first artist in over three years to debut No. 1 on the Billboard Hot 100 Chart with her latest song, "3."

     

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Tuesday, 19 January 2010

  • Zeyzani boot creates buzz with modern day fashions


    An exotic explosion of bold, hand-stitched embroidery with lavish color describes the one-of-a-kind Zeyzani boot collection found at Z's Treasures, a Mediterranean boutique located in downtown Haddonfield that has all of the fashion-conscious in South Jersey talking.

    A Turkish native, Yurderi recently hung up her business suits as a director for a pharmaceutical marketing company to pursue her passion of designing fashions that embody the ancient designs of Central Asia and modernizing them to create tomorrow's fashions.

    "Growing up in Turkey, I was always mesmerized by the level of detail in the designs of the ancient Ottoman Empire and the Central Asian arts. Now being able to share the designs that I have admired for so long by incorporating them into modern day fashions, is a dream come true," said Yurderi.

    Zeyzani boots are made from hand-stitched silk by artisans in Uzbekistan, with vibrantly colored motifs of tulips, paisleys, pomegranates, grapevines and other designs from ancient Greece and the Ottoman Empire. The Suzani fabric is then shipped to Istanbul, Turkey, where they are crafted with Yurderi's boot designs. Because the Suzani fabric is hand-stitched, every pair of Zeyzani boots is one-of-a-kind, no two are alike.

    Yurderi's above-the-knee Zeyzani boots sport a 4 ½ inch heel and have quickly become a fashion sensation. Her Zeyzani collection recently debuted at a fashion show held at Tavistock Country Club in Haddonfield, NJ and afterwards, became the hype of the fashion-elite in Southern New Jersey. "I love my Zeyzanis," boasted Dawn Cline, "they are the sexiest item in my wardrobe and they are so comfortable too."

    Zeyzanis can spice up any pair of jeans, skirt or dress. "As a lawyer, I wear them to court, and these boots are noticed by everyone," stated Lise Gescheidt of Providence, RI, who bought her Zeyzanis from Yurderi's on-line store. "They are comfortable, stylish, and beautifully crafted. These are fabulous boots, and have survived the New England winter so far."

    Zeyzani boots are available in over-the-knee, knee-high, short, cowboy, high heel, short heel, and flat styles. All Zeyzanis are fully lined with soft leather for a comfortable fit and have a full length zipper for easy wear. Made of velvet and velour, Zeyzani's base colors are available in black, brown, tan, navy, gray, blue, and red.

    Zeyzanis are exclusively available at Z's Treasures, Haddonfield, NJ, 800 West Salon and Spa, Marlton, NJ, Zahra Zaeed Flagship Store, Rittenhouse Square, Philadelphia, PA, and on-line.
    About Z's Treasures:


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Monday, 18 January 2010

  • ‘A Nomadic Nature’ - gentleman’s real wardrobe for S/S season


    A warm breeze resonates with the rhythmic sound of ocean waves, lifting the spirit to distant continents. Colours formed from nature’s palette of ivory, mauve, grape, sand, sage and stone, are in gently shaded tones as though softened by the distance.

    Tropical sentiments filtered with rigour are the inspirational theme for Ermenegildo Zegna’s Spring Summer collection. Caetano Veloso’s music and voice at once come to mind as well as the neo-primitive and yet sophisticated architectural masterpieces in Punta del Este or the new cult hotels in Rio.

    The collection captures the realism and vitality of living with and near to nature, with all its opulent purity. This is transformed into a lesson in adaptability through elegant fabrics and silhouettes, conveyed in both the sophisticated sartorial and chic casual wear collections.

    An easy and yet stylishly relaxed approach is revealed, with formal two or three piece tailoring, some with comfortably slim double-breasted jackets and soft trousers. Casual and essential shorter jackets are coupled with slimmer trousers. Light and drifting overcoats, and washed Napa blousons create a sportier and uninhibited style. Unusual versions of cardigans, often slightly oversized, a mock and yet a most comfortable version of a coat, edge cut with suede inlays.

    Crossover Fabric
    Linen, silk and wool, the three purest of summer’s natural fibres, rediscover their essence as the core of a gentleman’s real wardrobe. Summer blends from the Lanificio Zegna are worked into new ‘Crossover’ fabrics giving a light and transparent allusion to Prince of Wales and Madras patterns. ‘Crossover Fabric’ is an unprecedented summer fabric, weighing only 120 grams a square metre. 15 micron superfine wool (1 micron = a thousandth of a millimetre), silk of a 600 thread count and cool linen are artfully blended, creating an unprecedented fine fabric with an impeccable appearance.

    The unique combination of the finest natural fibres creates a high performing lightweight, breathable, sumptuously soft fabric, that is crease resistant and ideal for summer suiting.

    Cool Effect
    Outfits that although enticing with nonchalant ease, are skilfully created with thought out lines and pure cuts. Cool Effect’, the latest cutting edge innovation from the Lanificio Ermenegildo Zegna, is the first fabric to offer protection against the heat produced by direct natural sunlight.

    The classic ‘High Performance’ woollen Zegna fabric is given an exclusive finishing & dyeing, which enables dark fabrics to replicate the properties of white fabrics, reflecting 80% of direct sunlight, where they would normally only reflect 20%. This cooling effect lowers the perceived body temperature by 10°C: for example, if the outside temperature is 40°C, the body only feels 30°C.


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Wednesday, 13 January 2010

  • Actress Zoe Saldana to be the face of Eternal Magic


    Avon Products, Inc. announced it has signed actress Zoe Saldana to be the exclusive spokeswoman for the brand's new fragrance, Eternal Magic, debuting April 2010. Beautiful, intelligent and talented, the actress is the perfect fit for Avon's latest scent -- a fragrance embodying timeless grace, beauty and elegance. In addition to supporting Eternal Magic, Saldana will also be featured in the company's brochure as a face of Avon's color cosmetics category in the coming months.

    "I'm very proud to be working with Avon and to be the face of Eternal Magic," says Saldana. "It means so much to me to be associated with a company that shares my values and believes in empowering women."

    "We are thrilled to have Zoe as the spokesperson for Eternal Magic. Every woman wants to be unforgettable and Zoe perfectly embodies that feeling. She's a rising star in Hollywood and has built a strong reputation for playing empowering characters that leave a lasting impression," says Geralyn Breig, Senior Vice President and President of Avon North America. "We were drawn to her inner and outer beauty, and feel she represents the perfect combination of strength and femininity."

    An unforgettable fragrance that leaves an indelible impression, Eternal Magic creates everlasting memories with a fragrance signature that lingers in the air. The artfully crafted fragrance takes inspiration from the rare Princess Monaco Rose. The enchanting scent is the embodiment of the unique magic that surrounds mysterious, alluring women everywhere. The fragrance will launch in the U.S. in April 2010 and will be available exclusively through Avon Representatives worldwide.

    Zoe Saldana is the most recent partner to join the company's premier fragrance portfolio. Avon's other partners include Reese Witherspoon, Salma Hayek, Courteney Cox, Fergie, Patrick Dempsey, Derek Jeter, U by Ungaro, Eon Productions for Bond Girl 007 and Christian Lacroix.


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