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Friday, 19 March 2010
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Lori Coulter’s swimwear makes waves in fit & fashion
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Swimwear designer Lori Coulter’s custom-designed and TrueMeasure tailored fit swimsuits and cover-ups hit the road this spring for a first-ever trunk show tour at select Macy’s stores. Nine stores in six market areas will host four-day events for women looking for high-style swimwear with the perfect fit.
At the core of the Lori Coulter line is TrueMeasure, a 3-D body scan technology that helps consultants design truly individually tailored swimwear for any body shape. TrueConsultants work with customers to select colors, materials, and styles before creating the ideal swimsuit. Designer styling offers a look that is decidedly not “off-the-rack.”
“We are excited about the new bold styling we are bringing to customers in 2010, including asymmetrical designs, variegated knit dresses, watercolor prints, Swarovski crystal bikinis, statement-making hardware and our signature designs ranging from Brazilian-cut bikinis to sophisticated one-pieces.” says Coulter. “Our custom-to-your-body fit has been our hallmark; now our customers are asking for even more in unique style and splashy embellishments. This year’s designs will delight our customers who wish to stand out, not blend in the crowd.
Thursday, 18 March 2010
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Madonna forays into the world of eyewear
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MG ICON, the newly formed joint venture between Iconix Brand Group and Madonna and Guy Oseary have announced their first designer accessories collection, MDG. MDG is a sunglass collection personally designed by Madonna together with the designer-duo Domenico Dolce and Stefano Gabbana.
The collaboration marks Madonna's first foray into the world of eyewear and is the first co-branded project Dolce and Gabbana have done in their career. The collection will showcase the MDG logo on styles and will be manufactured by Luxottica. The collection will be carried in all Dolce & Gabbana stores worldwide, plus the Sunglass Hut chain and select opticians. The MDG collection will debut during the May market.
Neil Cole, CEO and Chairman, Iconix Brand Group stated, "MDG shows the diversity and range of brands and opportunities under MG Icon umbrella. We look forward to the growth potential of this collection which aligns designing duo Domenico Dolce and Stefano Gabbana's expertise with Madonna's vision."
Stefano Gabbana recently told Women's Wear Daily, "We're so excited. This further strengthens our relationship with Madonna, and it was a very constructive experience for us." Dolce added, "We thought, why not do something together and unite two very strong and high-profile names."
Friday, 12 March 2010
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Experience benefits of being Blonde with Natasha Bedingfield
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The John Frieda team is out to prove that blondes really do have more fun with the Sheer Blonde Entourage, a series of events and perks available for blondes. The blonde VIP program begins this March in New York City with a private performance by Grammy-nominated singer-songwriter and blonde icon Natasha Bedingfield, who is currently in the studio finalizing tracks for her next studio album. Open exclusively to blondes, the elite event offers fair-haired girls the royal treatment, from makeovers at hair stations to complimentary food and beverages all set to the music of Natasha Bedingfield.
The John Frieda team is inviting blondes to audition to win the chance to perform on stage with Natasha at a concert on her tour by uploading a video to YouTube. Natasha will judge submissions and help choose the winner, who will receive a makeover courtesy of the John Frieda brand and renowned celebrity stylist Harry Josh before appearing on stage with Natasha during her concert tour.
WHAT: John Frieda Sheer Blonde Entourage
John Frieda Sheer Blonde Entourage Spotlight Contest
Private Concert with Natasha Bedingfield
WHEN: March 18, 2010
11:00am-2:00pm Complementary Hair Styling
Open to the public
6:00pm-9:00pm Natasha Bedingfield Concert
Wednesday, 10 March 2010
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Technology to help fashion value-chain turn green
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Increasing pollution from vehicles and industrial units, deforestation, excessive use of chemicals, plastic, metals and other non-biodegradable material, expanding landfill sites are leaving devastating impacts on the environment.
This has intensified the need to minimize the environmental damages and make the earth a better place to live not only for the present generations but also for the future generations to come.
Fashion Industry is one of the most polluting industries in the world. It is the second largest water-consumer of all the industries of the world.
An interesting area of research is to emancipate the role of technology integration in the fashion industry and its contribution in the emergence of an ethical and green fashion value-chain.
The intervention of green technology in the fashion industry is bringing forth various aspects such as green material, green design, green manufacturing, green transportation, green retail, and green post-consumer management and so on.
These concepts have relevance to various key areas in the fashion value chain where eco-friendly technology and alternate solutions can replace the conventional methods.
The coming years are going to witness integration of green technology in various stages from fibre to fabric, from raw material to the finished fashion goods.
This will encompass the whole value-chain from across, farming, sourcing, designing, manufacturing aspects and manufacturer to retailer and finally to the consumer covering the warehousing, ordering, transportation, retailing, consuming and post-consumer management.
Click here to read the complete article
Saturday, 06 March 2010
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Shana Gibson launches ‘I Ride My Own White Horse’ campaign
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Shana Gibson, owner of Modern Cowgirl, wants to inspire girls and women to be empowered, be their own hero, and save their own day with the launch of her new White Horse Campaign. Merging the boldness and moxie of the cowgirl, and the sophistication and style of chic couture, Modern Cowgirl focuses on celebrating the spirit and strength of the cowgirl within every woman. Modern Cowgirl is redefining the fantasy of the cowboy on his white horse with their motto “I Ride my Own White Horse”.
Modern Cowgirl was founded by Shana and opened its virtual doors in 2000. Since then it has evolved from a website offering a variety of western goods, to an online store where you will find a truly unique line of apparel and jewelry all designed by Modern Cowgirl. Their signature "I Ride my Own White Horse" design is featured on a line of T-shirts, canvas tote bags, handmade notebooks, and necklaces which are available online.
The White Horse Campaign encourages women to inspire strength in themselves and each other by sharing their own amazing stories. Modern Cowgirl wants women to send an email, a post card, draw a picture, or send a photo of what inspires them. The submissions will be posted on the Modern Cowgirl website where women everywhere can read them and draw inspiration from the stories and experiences.
Modern Cowgirl has also just released their new Spring/Summer collection which includes 13 designs on burnout tee shirts, tank tops, cotton tees and tote bags. In addition to apparel, Modern Cowgirl has an extensive line of jewelry from fun smaller pieces, to classic heirloom designs.
fibre2fashion
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- Member Since: 12/23/2008
